Nursing and Work Schedule/job Placement

Nursing Nursing is a wise career option, it is a career that allows you to help save people’s lives, and bring cheer and comfort to those in need. The nursing career is very gratifying and rewarding in terms of the joys it brings to those who need your help. There are three main reasons that caused me to choose nursing as my field of choice: you are trusted with others’ lives, you are continuously learning new things, and you can make a flexible work schedule/job placement opportunities.One main reason that caused me to choose nursing is that nurses are trusted with extremely sensitive information and they have to do things by the rules and maintain confidentiality. As a nurse, you must be able to analyze a patient’s pathology and diagnostic test results to decide on how to proceed with the patient. You should be able to analyze cardiac monitor strips and start reviving a patient during emergencies. You should be able to decide within a split second which special ist to call, which equipment to turn on, and what exactly to tell a patient.You are trusted with lives, with confidential information and you have the important task of watching over the life of the patient in your care. Nursing requires a great amount of responsibility, and the thrill of it excites me. As a nurse, you have a continuous opportunity for learning. You can choose to work in different departments, study to be a medical assistant and also get into nursing management where you can grow and nurture new nurses and share your knowledge. You can make a significant impact on health care using your initiative and compassion.You can also encourage people who show compassion and caring for life to take up nursing as a career. Nursing is the ideal career for anyone who wants to be challenged continually and also want to gain knowledge pertaining to the human body, its diseases, and life challenges. A final reason that caused me to choose nursing is that many nurses choose this car eer because of the flexible hours and days they work. Nurses can work in hour combinations of four, six, eight, 10 and 12 each day. Nurses lso have the opportunity to work different shifts. If you had children being able to set your work schedule around what is going on in their lives would be wonderful. In addition to flexible scheduling, nurses also have a variety of job-placement opportunities like doctor offices, nursing homes, hospitals and even schools hire nurses. Between the making your own work schedule and getting to pick what kind of place you want to work, I do not understand why you would not want to be a nurse.In all if you show a commitment to learning, are willing to work hard, and above all, have the right compassion and respect for life then being a nurse might be the right career choice for you. Studying to be a nurse can be demanding and stressful, however if you just remember that you are trusted with others’ lives, and you can learn new things continuous ly, and you can make a difference in someone’s life, then you can make it in this field.

Tattoos and Piercings

A tattoo is a permanent mark or design made on your skin with pigments inserted through pricks into the skin’s top layer. During the procedure, a needle that’s connected to a small machine with tubes containing dye pierces the skin repeatedly (Mayo Clinic Staff). Tattoos are considered cosmetic and that is why tattoos are not regulated by the Federal Food and Drug Administration but local health departments. Even though tattoos and body piercing parlors are regulated by local health departments, there are risks involved due to unsanitary conditions that can cause disease. These risks are relatively uncommon even though tattoos and body piercing are very popular. Tattooing has been around for years and there are several reasons why people decide to get tattoos. Some people decide to get a tattoo that might reflect a loved ones name. They may want to pay tribute to a lost loved one or just might want to display their children’s names. Other people decide to get tattoos because they are a part of a gang and want to display their gang affiliation. Another reason could be to display religious beliefs, for example displaying Jesus or a Cross. Even though there are reasons people decide to get tattoos there are still risks involved. The next risk would be allergic reactions. Sometimes there are bumps that may appear around the tattooed area called Granulomas. These are especially common if you have used red dye in the tattoo. The Granulomas typically appear around an area of the body that perceives, such as particles of skin pigment. People may even have an allergic reaction years after receiving the tattoo. The last risk associated with tattooing and body piercing is infection. You can get Staphylococcus Aurcus â€Å"Staph† bacteria infection. Tattoos that are received at facilities that are not regulated by the local health department will also prevent you from being a blood or plasma donor for up to twelve months because of the risk of spreading infection. The most common problem associated with tattooing is dissatisfaction. Although tattooing and body piercing are popular now, in a few years they may be out of style. The tattoo or body piercing may have faded or became embarrassing. Even people who have received tattoos for cosmetic reasons have had trouble with the dye fading after a few years. The only way to correct the problem is to have the tattoo redone or to have it removed. Tattoo removal is very expensive and can be very painful. Not only that, but it can be hard to remove the tattoo completely. The idea of getting a tattoo or body piercing is very exciting. The risks and the facility the tattoo is being done needs to be researched. There are so many things that can go wrong although many of them are rare they can happen. Most people that have tattoos have multiple tattoos. The same goes for piercings. However, it is recommended one does research prior to getting them and is very aware of the procedure and about the tattoo parlor one chose. If these things are a concern there are temporary tattoos. These tattoos are not regulated by the Federal Food and Drug Administration or you local Health Department. If you are unsure if a tattoo is what you want then this may be the way to go. They can usually design anything you would want just like a tattoo artist would. These tattoos do wear off after a couple of days so you can test the tattoo to see if it is wanted permanently. These tattoos are performed at same the facilities that permanent tattoos are done. Temporary tattoos can be done almost anywhere even on a street corner because they are not regulated. There has been no research done on the side effects of temporary tattoos so they are done at the consumers own risk. Body piercings may be removed simply by removing the item used in the piercing. If the item is removed the hole will still be there but it is not visible. However, because the tongue is the quickest healing part of our bodies a tongue piercing does grow back quickly if the tongue ring is removed and left out. With body piercing it is very common to get infections at the piercing site. With body piercing the site has to be kept clean at all times especially in the tongue. There are a lot of bacteria in a person’s mouth due to all the things we eat and drink so it is important that this area is kept clean. There are people that really like tattoos and have their whole bodies covered as well as people in prisons that are in gangs. These people have decided that tattoos will be apart of their life forever. Men and Women in prison who are apart of a gang may not be able to make an informed decision but may have to get a tattoos to survive. People in gangs are the most likely to get a tattoo to show their gang affiliation. It is usually a matter of life or death. They get these tattoos for protection from other gangs in prison as well as on the streets. Please make an informed decision before taking part in either tattooing or body piercing because they can have a lasting effect on ones life. Tattooing and body piercing are very popular right now. There a lot of people doing it because it is a fad. This fad will eventually fade just like all of the other fads have. These tattoos are permanent and can effect ones future in the job industry. Works Cited http://mayoclinic.com/health/tattoos-and-piercings/MC00020

Fresin Fries Bussiness Plan

Company Summary What is Fresin Fries? Fresin Fries sells  gourmet fries in a cone  with a   choice of sauce. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle. Youthful and fresh surroundings We will imitate  successful establishments, such as Jamba Juice and Starbucks, which represent the majority of our core target market, between 18 to 35 years of age. Our store will feature display cooking of our featured Belgian Fries from cutting to frying. Our customers will also be able to read our in-house brochures in regards to all knowledge about Belgian Fries and our featured sauces. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall. Quality food Each  store will  offer nothing but freshly fried Belgian fries, sandwiches and variety of unique blend sauces, all served with old-fashioned home-style care. Open everyday Our store is open everyday from 10 am to 9 pm. Variety, variety, variety A different selection of sauces will be featured every three months and we will also change our Italian soda flavors to accompany our fries. . 1 Company Ownership Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% – Guy Fry, 25% – Sam Sauce, 25% – Carl Cone, 25% – Harry Hip. Guy Fry and Sam Sauce have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Co mpany A. Sam Sauce holds an MBA degree from University V. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore. Guy Fry holds a BA degree in Graphic Design from the Academy of Arts. His projects are widely varied from product design to brand development of several reputable companies. Harry Hip holds a MS degree from Institute Y. He completed several projects and served as project manager for multi-national companies in Singapore. Carl Cone holds a BS degree from University Z, majoring in Management and Information Technology. Prior to his return to Singapore, he has held several management positions in a U. S. -based IT company. 2. 2 Start-up Summary The retail outlet will be rented at one of the target location shopping malls. Our preference is Space A, for the main reason of reaching larger traffic. Startup requirements will be financed through owner investments. [pic] [pic] [pic] |Start-up | | | | |Requirements | | | | | |Start-up Expenses | | |Kitchen and Fixtures |$21,600 | |Furniture and Interior |$16,500 | |Legal |$3,000 | |Rent |$15,000 | |Packaging and Stationary |$8,500 | |Contingencies |$4,200 | Total Start-up Expenses |$68,800 | | | | |Start-up Assets | | |Cash Required |$50,000 | |Other Current Assets |$0 | |Long-term Assets |$0 | |Total Assets |$50,000 | | | | |Total Requirements |$118,800 | 2. 3 Company Locations and Facilities Fresin Fries locations will range in size from 50 – 70 meter square and will seat from  15 –  25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and  aim for  cleanliness  and an  open feeling. We are currently looking at several possible sites in shopping malls along Orchard Road. The space selection will be chosen based upon the following criteria: †¢ Community size: minimum of 800,000 people within a radius of 8 kilometers. †¢ Tourist destination. †¢ Easy access. †¢ Large percentage  of teenagers in the community. All of these qualities are consistent with Fresin Fries' goal of providing a top quality fast food experience. We want â€Å"word-of-mouth† to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. Fresin Fries will directly compete with several fast food joints inside the chosen shopping mall,  including Tori-Q (yakitori specialist), Bee Che Hiang (chinese sausages), Bread Talk (one of the most successful bakery franchises), and Pizza Walker (locally owned pizza chain). Products We want to focus only on selling fries. Alcoholic drinks will not be sold in our outlet, as Fresin Fries promotes a healthy and positive Singaporean lifestyle. Instead, we will offer Italian Soda  to complement the fries. In promoting  the  Fresin Fries  lifestyle, we will offer various merchandise  with our logo and colors, from hats to t-shirts to potato cutters to our signature sauces, so that our customers can enjoy Fresin Fries at home. Our signature sauce is exclusively manufactured by Company Q. They can be also purchased at selected retailers. 3. 1 Product Description Fresin Fries primarily sells fries and our  unique dipping sauces. Main products sold are: Belgian fries, Italian sodas and corporate merchandise. Belgian-style fries are available in large (choose 2 dips), small (choose 1 dip), with addition of garlic Fresin (add S$0. 25). The dips for Belgian style fries can also be served with sandwiches; they  are available in more than 20 flavors: †¢ Pesto Mayo †¢ Satay Sauce †¢ Teriyaki Sauce †¢ Thai Chili Ketchup †¢ Creamy Wasabi Mayo †¢ Roasted Pepper Mayo †¢ Lava Cheese †¢ Black Pepper Sauce †¢ Curry Ketchup †¢ Barbecue †¢ Jalapeno Ketchup †¢ Caribbean Islands Traditional Sambal †¢ Korean BBQ †¢ Hot Chili Sauce †¢ Garlic Dip 3. 2 Competitive Comparison Fresin Fries has several advantages over its leading competitors: †¢ Unique â€Å"fusion† concept of dipping sauce. †¢ We expect a high degree of enthusiasm and offer a fun store with friendly staff , that reflects the company's youthful and energetic culture. †¢ Supporting merchandise items that support the company's brand building. †¢ Our fried potato is made 100% fresh, compared to most fast food outlets that use frozen fries. †¢ Our dipping sauce is also made fresh without preservatives. Our innovative packaging will be more entertaining than our competitors; a single cone with a cup reserved for dipping sauce. |Company | | | |2005 |2006 |2007 |2008 |2009 | | |Potential Customers |Growth | | | | | |CAGR | |Young Singaporeans |15% |5,000,000 |5,750,000 |6,612,500 |7,604,375 |8,745,031 |15. 00% | |Working Singaporeans |10% |3,000,000 |3,300,000 |3,630,000 |3,993,000 |4,392,300 |10. 0% | |Tourists |20% |3,800,000 |4,560,000 |5,472,000 |6,566,400 |7,879,680 |20. 00% | |Total |15. 52% |11,800,000|13,610,000|15,714,500|18,163,775|21,017,011|15. 52% | 4. 2 Target Market Segment Strategy Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singap ore. We have chosen this group for several important reasons. It is our goal to be â€Å"the extraordinary fast food place† and we believe that the age group from 15 to 25 is the primary age where brand building efforts could take place. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets. Our secondary target is  between the ages of 25  and 37, which are a heavy lounge/restaurant user group. They are more flexible in budgets and seek more than a value/price relationship. Our lunch strategy is dual purposed. First, we are featuring fresh fries to fill Singapore's craving for fast food as most ideas of lunch is a quick bite not a heavy meal. Second, we want to keep the price point at lunch as fair as possible to keep us in competition with other fast food outlets. At S$4. 00 for a medium size fries, we are only slightly above the segment, but we offer much more excitement than the rest of the competition. 4. 2. 1 Market Needs Fresin Fries sees our targeted market group as having many â€Å"makan† (eating) Singaporean Dollar needs. A recent Consumer Trend and Analysis by Euromonitor identified the following needs among our target markets. Our core group: †¢ Wants variety and flavor in its food, preferably something fried †¢ Looks for speed of service †¢ Wants an entertaining and fun experience Insists upon a clean, friendly, and attractive environment †¢ Adopts a global lifestyle †¢ Is computer literate †¢ Enjoys eating out †¢ Has an active lifestyle †¢ Comes from various ethnic backgrounds According to a GAIN Report published in 2000, potatoes are  the second largest commodity of US exports to Singapore after fresh fruit, valuing almost USD $13 million per annum. This is caused by the increasing ly younger demographic and rising incomes throughout Singapore that have led to lifestyle changes that are influencing consumer purchases, food, and entertainment choices. Some changes taking place include a larger professional class with more working women,  which means greater disposable incomes. 4. 2. 2 Market Trends In the past, Singaporeans preferred Western chain restaurants. This was the time when KFC, McDonald's, Long John Silver's  and Pizza Hut were dominating most of the chains. But the trend seems to have shifted in the last decade, with the success of the locally grown brands, such as Bread Talk and Bee Che Hiang. Many of these local brands grew to become  giant franchises  that dominate the Southeast Asia region. For instance, Bread Talk controls 55% of Indonesia's bakery market. The key to success for these foreign chains was mainly due to the popularity of Singapore as tourist destination for these countries. Tourists are the strongest â€Å"buzzer. † Usually after  they went back from vacationing in Singapore, they told friends and families about new things in Singapore, including new shopping malls, new boutiques, new restaurants, and new fast food joints. The fascination of Asian tourists coming to Singapore has positioned the city itself as an aspiration to modern life in the region. Many local entrepreneurs camouflaged their retail stores as an international brand in accordance to what they sell. For instance, there is a local entrepreneur who created a Japanese name to sell yakitori (Japanese BBQ meat skewers), and there is a fashion boutique named after an old Italian movie. 4. 3 Industry Analysis Despite the prolonged effects of the Asian Economic Crisis followed by political turmoil up to mid 2001, Singapore's food service industry witnessed growth over 2000/2001 at 4  Ã¢â‚¬â€œ 5% in terms of units and transaction (Euromonitor). Much of this growth was contributed by the cafes/bars, fast food, and food retail sectors, whose wide appeal amongst a young population, for whom time is of a premium, led to high levels of growth. This growth is underpinned by market demand and lifestyle changes, such as seeing eating out as part of trendy lifestyle. Entry of major multi-national food service operators into major shopping destination in the late 1980s until the 1990s led to growth in competition in the marketplace, mainly from fast food chains. This stimulated the rise in the number of fast food units, both of international  and local chains, that started in the early 1990s. Although there was a  slowdown during the economic crisis in 1998,  the food service industry  recovered faster than others, particularly during 2000 and 2001. Recent bombing tragedies have also proven that  negative effects on this sector  are moderately short-term. Franchising became popular in the food service industry through the introduction and entry of multi-national food service brands, primarily U. S. -owned enterprises, such as KFC, Pizza Hut and McDonald's. Currently, there are many local chains that have also experienced growth by applying this system to their operations. 4. 3. 1 Trends in Food Service Retail According to government surveys, Singapore's spending on â€Å"eating out† is continuing to increase. Spending on cooked food as a percentage of total average food-spend reached 55% in 1998. The growth in spending in the food service sector arises from a number of factors: †¢ Increased affluence amongst Singaporeans, especially those under the age of 40 years. †¢ Increases in the number of expatriate residents, which has more than doubled since 1988. †¢ Increased convenience-seeking amongst younger Singaporeans who live in a hectic city today compared to the much slower pace of life that existed 20 years ago. When they want convenient cooked food, Singaporeans have long turned to the local hawker stalls, rather than prepared ready-to-cook or ready-to-eat processed convenience foods. As the numbers and variety of food service outlets has increased in Singapore, locals have adopted the convenient products of other food service outlets, especially the fast food outlets, as alternative sources of convenient cooked food. Younger middle and upper income group families and individuals are also frequent users of the full service restaurants, modern-style coffee shops and cafes that now exist all across Singapore. Over the past 5 years, there has been a general upgrading in the food service sector which has seen the establishment of more air conditioned food centers (food courts) that are considerably cleaner than the traditional hawker markets. At the same time, increased investment from foreign and local businesses in the sector has also produced an increase in the numbers of: †¢ Foreign chains, including chains such as Outback Steakhouse. †¢ Modern retail bakery/cafe outlets such as Bread Talk. †¢ Modern coffee shops such as Starbucks. 4. 3. 2 Competition and Buying Patterns The competition in this arena is the fiercest  in all  other metropolitan areas in SE Asia. Singapore is a compact city, but has a lot to offer. Usually there are a minimum of two of the same outlets within  a radius of less than 300 meters. For instance, Bread Talk opens one outlet inside the Ngee Ann City Shopping Centre and another just across the street inside the Far East Plaza Shopping Centre. It is quite common for retailers to implement this kind of strategy, due to the high volume of people strolling around the main area of Orchard Road. Another reason is because many retailers do not want to lose sales opportunity, as the competitors are offering substitutions and similar product categories. This phenomenon has made Singapore the best place to shop. If you just missed Haagen Dazs waffle at CK Tang Shopping Mall, there is another Haagen Dazs across the street at the new Paragon Shopping Centre. 4. 3. 3 Main Competitors Our main competitors in this segment are any food outlets within the 300 meter radius along the Orchard Road. In our location, there are Tori-Q, Pizza Walker, Starbucks, Bread Talk, and Rotiboy. Tori-Q Tori-Q is locally owned franchise who sells Japanese BBQ skewers. Established in 1998, Tori-Q had expanded its operation into neighboring countries, Indonesia, Malaysia, and Thailand. Tori-Q is popular among local teenagers as it offers fast service to its customers. Commonly, Tori-Q outlets are rather small,  and can only serve a maximum of 6 guests. It is a choice for those who are in a hurry and would like to grab a quick lunch on the way. Pizza Walker Pizza Walker is a joint venture positioned as gourmet pizza joint in Singapore. Most of its retail outlets are decorated with welcoming ambience, such as flowers and see-through kitchens. Pizza Walker is a good place to hang out, and the place is always full during lunch hour. It has more than enough tables to serve a maximum of 55 guests. Its specialty is all-you-can-eat pizza! Starbucks Starbucks' strategy entering the lunch market had made some impact in Singapore. Usually, a lunch menu in Singapore consists of â€Å"fried and BBQ stuff† such as roast pork with rice or the Big Mac. Starbucks is one of the first food retailers that popularized â€Å"light and healthy† alternatives such as salad or lean sandwich as an options for Singapore's lunch accommodations. Bread Talk As the most successful franchiser in Singapore, Bread Talk is surely becoming a threat for most food retailers. Bread Talk not only rented most of the retail space along Orchard Road, but now they are doing delivery to offices and apartments nearby. Bread Talk outlets usually consist of a huge see-through kitchen, and bread trays ready for pick-up by customers, with three or four cashiers at front, to speed up the queue. Rumor has it that Bread Talk sold more than 35,000 breads each day in just one of their retail outlets. Rotiboy A Malaysian franchise. Rotiboy is quite popular in the region as it is now expanding into several cities in Indonesia, Vietnam, Thailand, and the Philippines. Rotiboy offers simplicity for quick lunch franchiser, and often considered alternatives for its long queueing rivals. 4. 3. 4 Foreign Vs. Local Franchising Around 40% of the franchises operating in Singapore are foreign. Home grown franchises are still in their maturing stages as they start to expand globally. Franchises from the U. S. account for 65% of foreign brands, with big players such as KFC, Starbucks, Pizza Hut, etc. Due to high capital investment, Singapore conglomerates tend to dominate the industry. Home grown franchises are more  often sought more by young entrepreneurs than  are their Western counterparts, as  they offer greater flexibility and lower franchise fees to operate. Unlike Western license holders, home grown franchises  are more efficient in the overall supply chain management as the basic raw ingredients are commonly found anywhere in the region. Strategy and Implementation Summary At first, we will open one outlet inside the New Paragon Shopping Centre. This will become our â€Å"market testing area,† and as we go further, Fresin Fries is planning to open another in nearby shopping malls. In attracting customers to try our fries, we will provide a see-through kitchen, so that people will see how we are committed to freshness in our products. The kitchen will also let out an aroma of our freshly fried fries into the surroundings area, so that people will come and try our products. 5. 1 Competitive Edge †¢ Our unique dipping sauces blend local taste and international into one fusion recipe for the signature sauce. Enthusiastic and friendly staff †¢ Supporting merchandise items that support company's brand building. †¢ Our  fries  are made of 100% fresh potatoes, unlike the frozen fries used by competitors. †¢ Innovative packaging will position us at the same level with foreign fast food franchises. 5. 2 Marketing Strategy Our strategy is based on serving our markets well. We will start our first outlet a s a â€Å"market tester† that could become a model of the expanding number of outlets in the future. Concentration will be on maintaining quality and establishing a strong identity in the local market. A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by print ad. As soon as a concentration of stores is established in a market, then broader media will be explored. We believe, however, that the best form of advertising is still â€Å"buzz. † By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other fast food franchises. 5. 2. 1 Pricing Strategy Our pricing strategy is positioned as â€Å"generic†, meaning that S$4. 00 is the average consumer spending for a snack or light lunch in Singapore. Leveraging the volume of fries, Italian Soda, and signature style sauces to be sold, we are serving the majority of Singaporeans. 5. 2. 2 Brand Challenges Fresin Fries must establish a distinct brand to stand out from the other Western-style fast food competitors. Our logo is distinct as fresh, energetic and playful with color elements that are eye catching. †¢ Product names are geared toward the target market (teens), with items such as â€Å"Frenzy Fresin† and â€Å"Uber Fresin† which are fun and easy to remember. 5. 2. 3 Marketing Programs We will deploy three different marketing tactics to in crease customer awareness of Fresin Fries. Our most important tactic will be â€Å"word-of-mouth† and in-store marketing. This will be by far the cheapest and most effective of our marketing programs  because of  the high traffic in targeted shopping locations. The second tactic will be local store marketing. These will be low-budget plans that will provide community support and awareness of our facility. The last marketing effort will be utilizing local media. Although, this will be the most costly, this tactic will be used sparingly as a supplement where necessary. †¢ In-Store Marketing o In-store brochures containing our concept and philosophy. o Wall posters. o Design concept. o In-store viewing of making fries process from cutting to frying. o Standing signage inside malls’ lobby/aisle. o Outdoor signage (if possible). o Grand opening promotion. o Party catering. o Merchandising items. †¢ Local Store Marketing o Brochures. Free occasional t-shirts at local stores events. †¢ Local Media o Direct mail piece – containing brochures sent to surrounding addresses. o Web page – containing company philosophy, history and news. o Local magazines that target our core customers, such as Free! Magazine. o Newspaper campaign – placing several large ads t hroughout the month to explain our concept to the local area. 5. 2. 4 Positioning Statement Our main focus in marketing will be to increase customer awareness in the surrounding community. We will direct all of our tactics and programs toward the goal of explaining who we are and what we are all about. We will price our products fairly, keep our standards high, and execute the concept so that â€Å"word-of-mouth† will be our main marketing force. 5. 3 Sales Strategy The sales strategy is to build and open new locations in order to increase revenue. However, this plan will be implemented when the one â€Å"market tester† outlet showed potential growth. As each individual location will continue to build its local customer base over the first three years of operation, the goal of each store is  S$104,250 in annual sales, with the original flagship store expected to earn almost S$200,000 per year. . 3. 1 Sales Forecast We anticipate the highest peak on the months of November and December in our sales forecast, due to the holiday seasons. In November, there is Ramadan, and for non-muslim Malaysians and Indonesians, it means vacation time. Approximately 1. 5 million  Indonesians visit Singapore each year, mostly for shopping and dining. Then in December, we anticipate m ore tourists coming into Singapore; this explains the jumped of sales in these last two months of the year. [pic] [pic] [pic] [pic] [pic] Sales Forecast | | |2005 |2006 |2007 | |Unit Sales | | | | |Belgian Fries |49,464 |98,928 |197,856 | |Italian Soda |27,692 |55,384 |110,768 | |Merchandising |3,889 |7,778 |15,556 | |Signature Packaged Sauces |3,356 |6,712 |13,425 | |Total Unit Sales |84,401 |168,802 |337,605 | | | | | | |Unit Prices |2005 |2006 |2007 | |Belgian Fries |$4. 00 |$4. 00 |$4. 00 | |Italian Soda |$1. 50 |$1. 50 |$1. 50 | |Merchandising |$8. 50 |$8. 50 |$8. 50 | |Signature Packaged Sauces |$2. 00 |$2. 00 |$2. 0 | | | | | | |Sales | | | | |Belgian Fries |$197,856 |$395,712 |$791,424 | |Italian Soda |$41,538 |$83,076 |$166,152 | |Merchandising |$33,057 |$66,114 |$132,228 | |Signature Packaged Sauces |$6,712 |$13,425 |$26,849 | |Total Sales |$279,163 |$558,327 |$1,116,654 | | | | | | |Direct Unit Costs |2005 |2006 |2007 | |Belgian Fries |$0. 80 |$0. 80 |$0. 80 | |Italian So da |$0. 15 |$0. 15 |$0. 15 | |Merchandising |$3. 83 |$3. 83 |$3. 83 | |Signature Packaged Sauces |$1. 00 |$1. 00 |$1. 0 | | | | | | |Direct Cost of Sales | | | | |Belgian Fries |$39,571 |$79,142 |$158,285 | |Italian Soda |$4,154 |$8,308 |$16,615 | |Merchandising |$14,876 |$29,751 |$59,503 | |Signature Packaged Sauces |$3,356 |$6,712 |$13,425 | |Subtotal Direct Cost of Sales |$61,957 |$123,914 |$247,827 | 5. 4 Strategic Alliances Our business requires a long relationship with raw suppliers as well as partner vendors. In Chinese, this relationship is called â€Å"guanxi,† meaning business bonding. We already have a long and good standing relationship with  Company V  in our previous ventures. For Company Y, Mr. Joe Shmo, the managing director,  is a prominent figure in the society and we hope to strengthen further our business relationship with him and  the company. 5. 5 Milestones During the initial set up of the company, the 4 founders (Guy Fry, Harry Hip, Sam Sauce, and Carl Cone) will conduct the planning and implementation in building the brand and the construction of our first outlet. The planning and construction will take approximately 8 months, in addition to the revision and refinement process that will take the rest of the 12 month period before our opening in early 2005. [pic] [pic] [pic] Milestones | | | | | | | | |Milestone |Start Date |End Date |Budget |Manager |Department | |Presentation materials for all |1/12/2004 |3/12/2004 |TBD |Carl Cone |Business | |stakeholders | | | | |Development | |Follow up with suppliers |1/21/2004 |3/22/2004 |$100 |Sam Sau ce |Business | | | | | | |Development | |Follow up with developers |1/21/2004 |9/8/2004 |$50 |Sam Sauce |Business | | | | | | |Development | |Printing materials |2/13/2004 |4/10/2004 |$8,000 |Guy Fry |Marketing | |Marketing communication program |2/21/2004 |6/23/2004 |TBD |Sam Sauce |Marketing | |Constructions |5/22/2004 |12/3/2004 |TBD |Harry Hip |Business | | | | | | |Development | |In store signage, POP |5/23/2004 |10/11/2004 |TBD |Guy Fry |Marketing | |Grand opening materials |6/2/2004 |10/13/2004 |TBD |Guy Fry |Marketing | |Hiring staff |7/14/2004 |8/12/2004 |$900 |Harry Hip |Human Resources | |Open second location |7/1/2005 |7/1/2005 |$10,000 |Carl Cone |Business | | | | | | |Development | |Open 3rd and 4th locations |1/1/2006 |6/1/2006 |$15,000 |Carl Cone |Business | | | | | | |Development | |Open 5th, 6th, and 7th locations|1/1/2007 |12/31/2007 |$20,000 |Carl Cone |Business | | | | | |Development | |Training staff |9/12/2004 |12/10/2004 |$1,000 |Harry Hip |Human Resources | |Totals | | |$55,050 | | | Web Plan Summary The website will, of course, show visitors everything about Belgian food culture, including the history of french fries over time. 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We will also post  banners on an official Singapore tourism website. 6. 2 Development Requirements To adequately serve our audience, the front end strategy of our website should be parallel with our corporate color. The front end design of our website will be entirely trusted  to Mr. Guy Fry. The diversity of founders' background in our company has enabled a cost efficient development in our venture. As Mr. Harry Hip and Mr. Carl Cone are experts in Information Technology, the back end of our website will be developed by  these gentlemen. Management Summary The initial management team depends on the founders themselves, with little back-up. As we grow, we will take on additional help in certain key areas. Part of our basic philosophy will be able to run our executive management as a â€Å"knowledge sharing† fellowship. We will not add additional overhead until absolutely necessary. This will mean that the initial staff support team will have to work extra. By doing this, we will keep our overhead as low as possible, allowing us to adequately staff our outlets. This will also allow us and future business partners to recoup investments as quickly as possible and enjoy a higher return. At present time, Fresin Fries is being owned by its 4 founders. Others that have helped on the development of this business venture will be offered an opportunity to grow together with the company at the appropriate time, and when the time comes, the 4 founders’ share will be consolidated as one entity. 7. 1 Management Team Fresin Fries is currently the creative idea of its four founders. As the company is small in nature, it only requires a simple organizational structure. Implementation of this organization form calls for all four individuals to make all major management decisions in addition to monitoring all other business activities. As we expand into multiple locations, each location will have a primary site manager. 7. 2 Organizational Structure Future organizational structure will include a director of store operations when the store locations exceed four units. We hope that this individual will come out of the ranks of our stores’ management. This will provide a supervisory level between the executive level and the store management level. Current plan is to have our accounting and payroll functions done by an in-house bookkeeping. Mr. David Lu will be responsible for accounting and business development of Fresin Fries, helped by Mr. Harry Hip, acting Head of Human Resources Division. Possible positions might be added at a later date include marketing manager, purchasing manager, controller, human resources, R&D and administrative support team. 7. 3 Personnel Plan Our initial employees will  include two  cashiers, two cooks and two bus boys per location, with one of each on the premises during open hours. This is considered an ideal personnel number for a food outlet the size of our own. Each employee will work for 38-40 hours per week. In the long run, as we expand our product category and retail outlets, we will employ more people in the middle management to ensure the focus of our work, including site managers. [pic] |Personnel Plan | | |2005 |2006 |2007 | |Site Managers |$0 |$60,000 |$96,000 | |Cashiers |$36,000 |$80,000 |$144,400 | |Cook |$28,800 |$66,000 |$115,200 | |Busboy |$23,400 |$56,000 |$94,000 | |Total People 12 |26 |40 | | | | | | |Total Payroll |$88,200 |$262,000 |$449,600 | Financial Plan The company is now privately held by Harry Hip, Guy Fry, Carl Cone, and Sam Sauce. Future shares will be offered after two consecutive years of operating in Singapore. 8. 1 Projections 8. 2 Start-up Funding Currently, the company is owned by the original 4 founders, who each will contribute $200,000 for the same amount of share, 25%. This will more than cover start-up requirements, and provide the business with a cash cushion to use for expansion over the first thre e years. [pic] Start-up Funding | |Start-up Expenses to Fund |$68,800 | |Start-up Assets to Fund |$50,000 | |Total Funding Required |$118,800 | | | | |Assets | | |Non-cash Assets from Start-up |$30,000 | |Cash Requirements from Start-up |$50,000 | |Additional Cash Raised |$681,200 | |Cash Balance on Starting Date |$731,200 | |Total Assets |$761,200 | | | | | | | |Liabilities and Capital | | | | | |Liabilities | | |Current Borrowing |$0 | |Long-term Liabilities |$0 | |Accounts Payable (Outstanding Bills) |$0 | |Other Current Liabilities (interest-free) |$0 | |Total Liabilities |$0 | | | | |Capital | | | | | |Planned Investment | | |Eric Yam |$200,000 | |Martin Ng |$200,000 | |David Lu |$200,000 | |Sagita Suwandi |$200,000 | |Additional Investment Requirement |$0 | |Total Planned Investment |$800,000 | | | | |Loss at Start-up (Start-up Expenses) |($68,800) | |Total Capital |$731,200 | | | | | | | |Total Capital and Liabilities |$731,200 | | | | |Total Funding |$800,000 | 8. 3 Break-even Analysis Our break-even analysis shows that we need unit sales over 9,700 per month to break even. We do not expect to begin turning a profit until year three. [pic] [pic] [pic] |Break-even Analysis | | | | |Monthly Units Break-even |9,706 | |Monthly Revenue Break-even |$32,104 | | | | |Assumptions: | | Average Per-Unit Revenue |$3. 31 | |Average Per-Unit Variable Cost |$0. 73 | |Estimated Monthly Fixed Cost |$24,979 | 8. 4 Projected Profit and Loss As the Profit and Loss shows,  Fresin Fries will run at a loss f or the first two years, using up some of the cash reserves initially invested by the founders. As sales increase, we will expand into new locations to aggressively spread brand recognition. This increase in visibility will allow us to take up less expensive locations off of Orchard Road, while maintaining our flagship operation, the first store, in a  prime spot. [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Pro Forma Profit and Loss | | |2005 |2006 |2007 | |Sales |$279,163 |$558,327 |$1,116,654 | |Direct Cost of Sales |$61,957 |$123,914 |$247,827 | |Other Costs of Sales |$0 |$0 |$0 | |Total Cost of Sales |$61,957 |$123,914 |$247,827 | | | | | | |Gross Margin |$217,207 |$434,413 |$868,826 | |Gross Margin % |77. 81% |77. 81% |77. 81% | | | | | | | | | | | |Expenses | | | | |Payroll $88,200 |$262,000 |$449,600 | |Marketing/Promotion |$10,000 |$10,000 |$10,000 | |Depreciation |$0 |$0 |$0 | |Rent |$174,000 |$248,000 |$298,000 | |Utilities |$2,550 |$5,000 |$8,000 | |New locatio n setup |$25,000 |$50,000 |$50,000 | | | | | | |Total Operating Expenses |$299,750 |$575,000 |$815,600 | | | | | | |Profit Before Interest and Taxes |($82,543) |($140,587) |$53,226 | |EBITDA |($82,543) |($140,587) |$53,226 | |Interest Expense |$0 |$0 |$0 | |Taxes Incurred |$0 |$0 |$0 | | | | | | |Net Profit |($82,543) |($140,587) |$53,226 | |Net Profit/Sales |-29. 57% |-25. 18% |4. 77% | 8. 5 Projected Cash Flow The following chart and table show the Projected Cash Flow for Fresin Fries. [pic] [pic] [pic] |Pro Forma Cash Flow | | |2005 |2006 |2007 | |Cash Received | | | | | | | | | |Cash from Operations | | | | |Cash Sales |$279,163 |$558,327 |$1,116,654 |Subtotal Cash from Operations |$279,163 |$558,327 |$1,116,654 | | | | | | |Additional Cash Received | | | | |Sales Tax, VAT, HST/GST Received |$0 |$0 |$0 | |New Current Borrowing |$0 |$0 |$0 | |New Other Liabilities (interest-free) |$0 |$0 |$0 | |New Long-term Liabilities |$0 |$0 |$0 | |Sales of Other Current Assets |$0 |$0 |$0 | |Sales of Long-term Assets |$0 |$0 |$0 | |New Investment Received |$0 |$0 |$0 | |Subtotal Cash Received |$279,163 |$558,327 |$1,116,654 | | | | | | |Expenditures |2005 |2006 |2007 | | | | | | |Expenditures from Operations | | | | |Cash Spending |$88,200 |$262,000 |$449,600 | |Bill Payments |$244,265 |$430,245 |$599,286 | |Subtotal Spent on Operations |$332,465 |$692,245 |$1,048,886 | | | | | | |Additional Cash Spe nt | | | | |Sales Tax, VAT, HST/GST Paid Out |$0 |$0 |$0 | |Principal Repayment of Current Borrowing |$0 |$0 |$0 | |Other Liabilities Principal Repayment |$0 |$0 |$0 | |Long-term Liabilities Principal Repayment |$0 |$0 |$0 | |Purchase Other Current Assets |$0 |$0 |$0 | |Purchase Long-term Assets |$0 |$0 |$0 |Dividends |$0 |$0 |$0 | |Subtotal Cash Spent |$332,465 |$692,245 |$1,048,886 | | | | | | |Net Cash Flow |($53,301) |($133,918) |$67,767 | |Cash Balance |$677,899 |$543,981 |$611,748 | 8. 6 Projected Balance Sheet Fresin's projected company balance sheet follows. We expect to run at a loss for the first two years, decreasing our net worth slightly. As the operation becomes more profitable in the third year, our net worth rises again. [pic] Pro Forma Balance Sheet | | |2005 |2006 |2007 | |Assets | | | | | | | | | |Current Assets | | | | |Cash |$677,899 |$543,981 |$611,748 | |Other Current Assets |$0 |$0 |$0 | |Total Current Assets |$677,899 |$543,981 |$611,748 | | | | | | |Long-te rm Assets | | | | |Long-term Assets |$0 |$0 |$0 | |Accumulated Depreciation |$0 |$0 |$0 | |Total Long-term Assets |$0 |$0 |$0 | |Total Assets |$677,899 |$543,981 |$611,748 | | | | | | |Liabilities and Capital |2005 |2006 |2007 | | | | | | |Current Liabilities | | | | |Accounts Payable |$29,242 |$35,911 |$50,452 | |Current Borrowing |$0 |$0 |$0 | Other Current Liabilities |$0 |$0 |$0 | |Subtotal Current Liabilities |$29,242 |$35,911 |$50,452 | | | | | | |Long-term Liabilities |$0 |$0 |$0 | |Total Liabilities |$29,242 |$35,911 |$50,452 | | | | | | |Paid-in Capital |$800,000 |$800,000 |$800,000 | |Retained Earnings |($68,800) |($151,343) |($291,930) | |Earnings |($82,543) |($140,587) |$53,226 | |Total Capital |$648,657 |$508,070 |$561,296 | |Total Liabilities and Capital |$677,899 |$543,981 |$611,748 | | | | | | |Net Worth |$648,657 |$508,070 |$561,296 | . 7 Business Ratios The following table outlines some of the more important ratios from the  Fast Food Restaurants and Stands  in dustry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code 5812. [pic] |Ratio Analysis | | |2005 |2006 |2007 |Industry Profile | |Sales Growth |0. 00% |100. 00% |100. 00% |8. 7% | | | | | | | |Percent of Total Assets | | | | | |Other Current Assets |0. 00% |0. 00% |0. 00% |37. 31% | |Total Current Assets |100. 00% |100. 00% |100. 00% |45. 97% | |Long-term Assets |0. 00% |0. 00% |0. 00% |54. 03% | |Total Assets |100. 00% |100. 0% |100. 00% |100. 00% | | | | | | | |Current Liabilities |4. 31% |6. 60% |8. 25% |17. 94% | |Long-term Liabilities |0. 00% |0. 00% |0. 00% |22. 26% | |Total Liabilities |4. 31% |6. 60% |8. 25% |40. 20% | |Net Worth |95. 69% |93. 40% |91. 75% |59. 0% | | | | | | | |Percent of Sales | | | | | |Sales |100. 00% |100. 00% |100. 00% |100. 00% | |Gross Margin |77. 81% |77. 81% |77. 81% |59. 05% | |Selling, General & Administrative Expenses |107. 37% |102. 99% |73. 0 4% |39. 24% | |Advertising Expenses |0. 00% |0. 00% |0. 00% |1. 96% | |Profit Before Interest and Taxes |-29. 57% |-25. 8% |4. 77% |1. 92% | | | | | | | |Main Ratios | | | | | |Current |23. 18 |15. 15 |12. 13 |1. 04 | |Quick |23. 18 |15. 15 |12. 13 |0. 66 | |Total Debt to Total Assets |4. 31% |6. 60% |8. 25% |50. 2% | |Pre-tax Return on Net Worth |-12. 73% |-27. 67% |9. 48% |6. 90% | |Pre-tax Return on Assets |-12. 18% |-25. 84% |8. 70% |13. 87% | | | | | | | |Additional Ratios |2005 |2006 |2007 | | |Net Profit Margin |-29. 57% |-25. 18% |4. 77% |n. a | |Return on Equity |-12. 73% |-27. 7% |9. 48% |n. a | | | | | | | |Activity Ratios | | | | | |Accounts Payable Turnover |9. 35 |12. 17 |12. 17 |n. a | |Payment Days |27 |27 |26 |n. a | |Total Asset Turnover |0. 41 |1. 03 |1. 83 |n. | | | | | | | |Debt Ratios | | | | | |Debt to Net Worth |0. 05 |0. 07 |0. 09 |n. a | |Current Liab. to Liab. |1. 00 |1. 00 |1. 00 |n. a | | | | | | | |Liquidity Ratios | | | | | |Net Working Capital |$648,6 57 |$508,070 |$561,296 |n. a | |Interest Coverage |0. 00 |0. 00 |0. 00 |n. | | | | | | | |Additional Ratios | | | | | |Assets to Sales |2. 43 |0. 97 |0. 55 |n. a | |Current Debt/Total Assets |4% |7% |8% |n. a | |Acid Test |23. 18 |15. 15 |12. 13 |n. a | |Sales/Net Worth |0. 43 |1. 10 |1. 99 |n. a | |Dividend Payout |0. 00 |0. 00

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Investment and Analysis - Essay Example I would like to point out that the conventional wisdom of wisdom may not necessarily break down in situations of extreme market volatility. This is because making investments is all about diversifying in the right manner using the relevant tools. In 2008 and 2009, there was the occurrence of a serious stock-market cataclysm that led to massive loss of wealth in the US. Market reports estimated that investors lost approximately $6 trillion worth of wealth. The stock-market cataclysm not only led to massive loss of wealth but also eroded investor’s faith in the conventional wisdom of diversification. However, the failure of the diversification does not arise from the concept of diversification itself. This is because diversifying investments does work especially when done with the appropriate tools. In the newspaper excerpt, the writer noted that there is a tendency of assets correlating hence limiting the opportunity for investors to diversify. Investors who record losses durin g periods of high market volatility are the ones who do not manage to establish a well rounded portfolio. A well rounded portfolio consists of assets that do not have the tendency of swinging up and down in correlation with each other. This means that investors need to diversify their assets to include those that have very the least correlations.In recent times, starting from the year 2000, investors who have diversified their investments among companies that have different sizes have managed to record positive gains. This can be supported by the 2002-2003 performance of the bear market (Satchwell, 2004, p. 24). During this period, the S&P recorded a loss of 47.4 percent but small and undervalued companies produced a gain of 1.6 percent. Real investment trusts also managed to record a gain of 36.6 percent. The market has also in recent times recorded losses as a result of diversification. The latest occurrence of a bear market resulted in small, undervalued companies losing 59.6 percent and REITs losing 68.5 percent. This clearly indicates that what many investors seem to count as diversification does not count any further. This is attributed to the prevailing market dynamics that have changed the correlation between different assets in the market. Despite the mixed results, there is one better approach of utilizing the conventional wisdom of diversification (Jones, 2009, 200). This approach involves paying attention to the correlations of the different assets within a portfolio. Investors should consider diversifying their investments in assets that do not move in sync with each other in terms of market volatility. This can be demonstrated by an example that relates to the stock and bond markets. Given two assets that include Stock S and Bond A, the investor has to first to determine the correlation between the two. Let us assume that the two assets have a perfect negative correlation and are in a similar

International Law - Refer to Order Instructions Essay

International Law - Refer to Order Instructions - Essay Example International Law in simple term refers to the law binding upon between Sovereign Nations. It is a set of rules and guidelines to be followed by nations of the world to maintain law , order , equality and justice among themselves. In other words , International Law comprises a system of rules and principles that govern the interactions between Sovereign States and other institutional subjects , such as International Inter  ¬Governmental Organizations . International law consists of rules and principles which govern the relations and dealings of nations with each other. International Law, which is in most other countries referred to as Public International Law, concerns itself only with questions of rights between several nations or nations and the citizens or subjects of other nations. In contrast, Private International Law deals with controversies between private persons, natural or juridical, arising out of situations having significant relationship to more than one nation. In recent years the line between public and private international law have became increasingly uncertain. Issues of private international law may also implicate issues of public international law, and many matters of private international law nave substantial significance for the international community of nations.

Midshires College of Midwifery and Nursing Essay

Midshires College of Midwifery and Nursing - Essay Example The Steering Group had a total of 24 members derived from ten local Health Authorities, the NHS Hospital Trust and the Regional Health Authority. The members had various capacities such as General Managers, Chief Nursing Officers and some were representatives. The inclusion of General Managers from the ten Health Authorities was important since the five colleges provided services to hospitals in the ten Health Authorities. Their views, therefore, were needed to ensure that the creation of Midshires College of Midwifery and nursing becomes a success. The Steering Group had one main objective, which was amalgamating the five different colleges of midwifery and nursing. Although the Steering Group had a clear objective and the members needed to achieve its objective, it faced various problems in the process of creating Midshires College. The first problem encountered during the process of amalgamating the five colleges was the uncertain future regarding the demand for nurse education. T he number of nurses needed, and their functions in the health sector in the coming future were not clear. In this case, it was certain that nurses’ jobs faced a threat. If formed, Midshires College would face the problem of not admitting enough students to purse the midwifery and nursing course. The future of nursing jobs was measured in terms of population growth and establishment of new hospitals. It was only natural that when creating a new college, it had to accommodate more students than the other five colleges accommodated in total. However, there was a low demand for more nurses in the future market (Hughes et al, 2009). The second problem experienced when creating Midshires College was a conflict of interest between members in the Steering Group and the new college to be formed. In the five colleges, the General Managers were charged with the task of providing nursing education. It was apparent that, the new college, Midshires, if created could not rely on direct nurs e education services from the General Managers. The General Managers had the option of putting up a tender, which could see to it that they secure the contract of training nurses in the college. The objective and goal, which Midhires College was based on, contradicted both the intentions and interests of General Managers who formed the Steering Group. The creation of Midshires College faced a challenged, which came from the same people who were supposed to oversee its creation. A definite competition was on the rise, as it was seen when an organization to compete with the new college in terms of availing post-experience nurse education was formed by two Health Authorities. The Steering Group had the intention of frustrating efforts that the new college was making in order to provide post-experience courses. It is worth noting that the Steering Group was all along protecting its interests, through lamenting that if the new college provided post-experience courses then 30% of the five colleges’ staff would lose their jobs. Creating the new college became a challenge since members in the Steering Group were opposing change, which would affect jobs and provision of nursing education (Hughes et al, 2009). The third problem came as a result of the expectation that a higher educational institution would validate qualifications achieved from Midshires College, which was on the verge of formation. It was also expected that, in the end, Midshires College

Of Mice and Men Essay Example for Free

Of Mice and Men Essay For my coursework, I am going to write about how John Steinbeck, Announces and presents the two characters George and Lennie in the book; Of Mice and Men; and how the relationships between the characters make the story as good as it is. Steinbeck uses a high definition of detail to introduce the two men, George and Lennie: by using similes, personification and metaphors; he gives a large imagery effect of what the people look like (George and Lennie). Small, quick, dark of face, with restless eyes and sharp, strong features. By using informative text like this you get the idea if someone is small they are generally about 5ft tall he hasnt been able to wash for a while due to dark of face (or this fellow hasnt been a rich person and has worked all his life), with sharp strong features must mean he has been working, maybe as a labourer or a outlaw. The second figure a huge man, shapeless of face, with large pale eyes, with wide, sloping shoulders; and he walked heavily, dragging his feet a little, the way a bear drags his paws. His arms did not swing at his sides, but hung loosely. The second fellows description gives me the idea he is slightly retarded; the way his arms do not swing and the way he uses features of a bear I find it that bears haves docile features, e.g. the use of there paws and the expression on the faces. He is also the follower. Steinbeck puts it across that the large person has no perception of danger; the way he flung down his blankets and drank from the surface of the green pool. Then the small fellow starts shouting his name, Lennie! Dont drink so much ; hinting he has awareness that they maybe danger with the pool being green. The way he drinks from the pool also gives the impression that he is slightly retard long gulps, snorting, and like a horse all strong descriptive words, makes the reader think hand on what is the guy a animal or a human? He gives him animal (inhuman) qualities. Steinbeck puts Lennie across as a child making his splashes of rings across the pool and George the leader. And again when Lennie goes to take a sip from water he is giving him the characteristics of a animal dipping his large paw into the water George is put across to have a strong bond with Lennie helping each other is the key to the story. The link between the characters is they are together in the early 1900s men didnt generally go around together them days, it was everyone for themselves with the American dream (The American aspect is that anyone can get to any position of work, wealth etc. with working for it.) On page 6 Steinbeck shows that the characters are frustrated He said angrily, We could just as well of rode clear to the ranch if that bastard bus driver knew what he was talkin about. Jes a little stretch. God damn near four miles, thats what it was! Didnt wanta stop at the ranch gate, thats what? Too god damn lazy to stop in Soledad at all. Kicks us out and says, jes a little stretch down the road. I bet it was more than four miles. Damn hot day. Steinbeck uses strong language in this text to show the frustration of lazy drivers and how people dont care most probably because Lennie is a retard and its how its was in the early 1900s. George is looking after Lennie; Steinbeck gives the hint in page 7 where George is looking after Lennies work card. Lennie also likes to pet small soft animals in the book, he holds mice at the start of the book, later on we find out Lennie likes to pet mice that his aunt gave him; but with him being so clumsy he squashes them to death and keeps them because there soft, because he has the mental age of a 8yr old and he doesnt know any better. George has to keep an eye out for this because we all know fresh mice will carry disease. Later on in the book, we find out that George and Lennie has a dream of owning a small ranch and Lennie wants to pet the rabbits. They have a little bit of money stored back and hope to make there dram come true shortly and they discuss that if there is any trouble in Soledad they will meet up in the wooded area, there was trouble in weed (the town they last had a place of work in). Lennie likes pretty colours and got attracted to a girls dress, when the girl said, let go, he hung on in fear and the girls escaped shouting rape, of course, Lennie would have been trialled and sentenced to death for this, so they made a run for it. In addition, eventually made it to a ranch in Soledad. For Lennie to remember things George gets him to repeat himself several times this way he remembers what has been said. When they get to the ranch, Lennie is instructed not to say a word to anyone, they dont want the ranch owner to find out Lennie isnt as smart as he looks, so they go meet the owner and George tries to answer all the questions, the owner thinks its suspicious the two guys travelling together, and makes Lennie talk. Anyhow, they get there way around it and go to the bunkhouse. Also in the book Slim gives Lennie a pup, since he aint allowed mice since they where always dying in his pocket, the guys thought that having a pup might be easier for him as its bigger and stronger and it will grow older to be bigger and stronger, unluckily this doesnt happen like the mice the pup also dies. There is a repetition of this through the book, and the persistence of a gun, and things (animals) dying. As they kill candys dog, it is taken outside and shot! I think that J. Steinbeck had made the book so that repetition of incidents are made to drag the reader into thinking I think something isnt going to be too good at the end of this book, people classed as animals, and everything being killed or shot? Curly is a character in the book with a fiery temper he is the ranch owners son and was a lightweight boxer, married (just) to His wife who is clearly given no name but referred to as Curlys wife, making it so that she is his possession. There is always an assumtion of a fight when curly enters the story line, he is always looking for his wife and always curious of what she is up to. Candy gets in on the American dream offering Lennie and George some money to buy the land and do it as he is fed up of being on the ranch. This way they can go to there dream and letting Lennie play with the rabbits but, he also would be out of danger e.g. the incident in weed that wouldnt be possible to happen as it would be on there land. A few pages on from curly being part of the American dream, Lennie has a fight with Curly and severely damages his fist breaking every bone in his hand! This now gives curly a reason not to like Lennie. Anyhow the guys go out and start playing horseshoes, Lennie was in the barn stroking his pup when it went to bite him; he hit the pup and he had killed it! Anyhow he was so upset thinking George wouldnt let him tend his rabbits in the dream they were having, Curlys wife walked in with here hair and make up all done so smartly, with a nice dress on. Curlys wife had been told she could have been a actor in Hollywood, and a guy would write to her but she was never wrote to, putting it across that her mother never let her seen the letters; while trying to prove to Lennie she could be a actor. Lennie explained his dream to Curlys wife, as Curlys wife was such a tease, moved closer and closer to Lennie, Lennie was going on about how he likes to stroke and pet soft things. Several times, she called Lennie nuts. She let Lennie stroke her hair, repeatedly and he stroked it harder, harder and harder, until she cried let go, Lennie grabbed her and covered her mouth telling her not to cry as he will get into trouble. She then struggled and Lennie shook her, he killed her, broke her neck, he dropped her and she laid there; he realised what he had done and ran into the brush where George had told him to go, Lennie had remembered he had to run to the brush. Once the guys found out she was dead Curly wanted him dead he got his gun and went out and his horse to get him with the guys. Curly now had a real reason to go and get Lennie; George knew exactly where to find him. George took a gun and went to go find Lennie, he found Lennie exactly where he had told him where to go, he started to talk to Lennie and got him to tell George about there dream and what it was going to be like, George lifted to gun to the back of Lennies head and shot him! The crash of the shot was heard echoing about the valleys. Steinbeck at the end of the story did not say if George ever made his American dream with candy of if he ever got Trialled for murder. This shows how the American dream doesnt always go to plan and maybe its just luck that gets you there, but does show you how the guys tried, and the relationship between people in them days sometimes led to hard consequences.

Kant Paper 2 Essay Example for Free

Kant Paper 2 Essay In this assignment you are going to present Kantian arguments against the taking of recreational drugs that are currently illegal in the U. S. , such as heroin, cocaine, and ecstasy. Do not discuss laws or illegality; just stick to the questions as they are written and number your answers. Use the following maxim: In order to maximize my pleasure, I will take recreational drugs whenever I feel like it. 1. Explain why this maxim is self-defeating, i. e. could not be imagined as a universal law for all rational beings. This should include what a world would look like in which all rational beings followed the maxim and why you could not achieve the purpose or end of the maxim in such a world. Kant thinks that we are not really in freedom if we are only looking for pleasure or desire and avoiding pains. By meeting our instinctive needs and become slaves of our desires and impulse. 2. Explain why following this maxim (i. e. taking recreational drugs) would interfere with your fulfilling imperfect duties to yourself and to other people. Imperfect duties are laxer duties, which means you will be free to choose what you want to do to promote yourself. We choose to exercise to get health but we can accord our ability to set the exercise schedule. Taking recreational drugs to maximize our pleasure can’t provide us any promotion to neither to ourselves nor to the society besides getting high temporary. It is a process do not need you do anything to yourself or to society except taking drugs. And if everyone are addict to bring by drugs their life will get worse because they find that they can get pleasure so easily. And finally people may stop doing anything to get pleasure because they already have. 3. Explain why following this maxim fails to treat yourself with respect. Kant believe that human being’s rational ability make us different and distinguish with animals. 4. Explain why following this maxim would likely lead you to fail to treat other people with respect. As usual, papers are to be typed, standard font, double-spaced and run @1,000 wds. (@4 pp. ). Do not present an introduction. Answer each question separately and number your answers appropriately.

Bottom Of The Pyramid Marketing Essay

Bottom Of The Pyramid Marketing Essay The Bottom of the Pyramid (BOP) is the largest and poorest socio-economic group in the society. There are more than four billion people who live their lives on less than $2 per day. Indias rural majority today accounts for more than US$100 billion in consumer spending, making them by far the biggest buyers in the country and contributing significantly to Indias gross domestic product. To tap the vast markets at the BOP, MNCs must specially design and develop quality products and services, or they must select some to alter and make available at lower cost. Serving BOP customers is a profitable opportunity for corporations. It is also a social imperative, given that two-thirds of the human population (about four billion people) are at the bottom of the economic pyramid. By addressing the BOP, MNCs can curtail poverty and improve the living conditions of the worlds poorest. HYPOTHESIS IS THERE SUFFICIENT OPPURTUNITY AT THE BOTTOM OF THE PYRAMID? 70% of the Indian population lives in rural areas. This segment, which is commonly referred to as the bottom of the pyramid, presents a huge opportunity for companies. To expand the market by tapping the countryside, more and more MNCs are foraying into Indias rural markets. Among those that have made some headway are Hindustan Lever, Coca-Cola, LG Electronics, Britannia, Standard Life, Philips, Colgate Palmolive, Amul and many foreign-invested telecom companies. The Opportunity In earlier times rural consumer had to go to a nearby town or city to buy a branded product. The growing power of the rural consumer is now forcing big companies to flock to rural markets. At the same time, they also throw up major challenges for marketers. Servicing rural markets involves ensuring availability of products through a sound distribution network, overcoming prevalent attitudes and habits of rural customers and creating brand awareness. Price-sensitivity is another key issue. Rural income levels are largely dependent on the vagaries of monsoon, and demand is not easy to predict. The Indian rural market currently contributes to 50% of the annual consumption of FMCG goods and is increasing year on year. As a result it is becoming an important market place for fast moving consumer goods as well as consumer durables. The Necessity The rural market is certainly tempting since it comprises 70 % of the countrys population, 41 per cent of its middle class, 58 per cent of its disposable income and a large consuming class. Today, real growth is taking place in the rural-urban markets, or in the 13,113 villages with a population of more than 5,000. In order to efficiently and cost-effectively target the rural markets, companies cover many independent retailers since in these areas, the retailer influences purchase decisions and stock a single brand in a product category. Most of the companies have started tinkering with pack sizes and creating new price points in order to reach out to rural consumers. Thus, sachets and miniature packs, as in the case of shampoo sachets priced at Re 1 and Rs 2 or toothpaste at Rs 10, have become the order of the day and help improve market penetration. Yet, driving consumption of goods in rural areas is not just about lowering prices and increasing volumes but also about product innovation and developing indigenous products to cater to their demands. For example, soap makers use advanced technology to coat one side of the soap bar with plastic to prevent it from wearing out quickly. Impact of globalisation The impact of globalisation is felt in rural India as much as in urban. It will have its impact on target groups like farmers, youth and women. Farmers, today keep in touch with the latest information and maximise both ends. They keep their cell phones constantly connected to global markets. Surely, price movements and products availability in the international market place seem to drive their local business strategies. On youth its impact is on knowledge and information and while on women it still depends on the socio-economic aspect. The marketers who understand the rural consumer and fine tune their strategy are sure to reap benefits in the coming years. In fact, the leadership in any product or service is linked to leadership in the rural India except for few lifestyle-based products, which depend on urban India mainly. Coca-Cola India In 2001, Coca-Cola India attempted to gain leadership in the Indian market and capitalize on the rural markets. In rural markets, soft drinks category was undeveloped. Coca-Cola India believed that the first brand to offer communication targeted to the smaller towns would own the rural market and went after that objective with a comprehensive strategy. The rural segments primary need was out-of-home thirst-quenching and the soft drink category was undifferentiated in the minds of rural consumers. Additionally, with an average Coke costing Rs. 10 and an average days wages around Rs. 100, Coke was perceived as a luxury that few could afford. In an effort to make the price point of Coke within reach of this high-potential market, Coca-Cola launched the Accessibility Campaign, introducing a new 200ml bottle, smaller than the traditional 300ml bottle found in urban markets, and concurrently cutting the price in half, to Rs. 5. This pricing strategy closed the gap between Coke and basic refreshments like lemonade and tea, making soft drinks truly accessible for the first time. At the same time, Coke invested in distribution infrastructure to effectively serve a disbursed population and increased the number of retail outlets in rural, increasing market penetration. Coca-Colas advertising and promotion strategy pulled the marketing plan together using local language and idiomatic expressions which even won them some campaign of the year award in the Advertising Market Coca-Cola doubled its spend on Government Channels, increased price compliance from 30 per cent to 50 per cent in rural markets and reduced overall costs by 40 per cent. Result: the rural market accounts for 80 per cent of new Coke drinkers and 30 per cent of its volumes. CONCLUSION The basic problem with brand marketing is its high cost. Local Markets do offer a cost-effective method of marketing. With the virtual Local Markets the cost saving is still better. Consider for example the case of marketing farm inputs like fertilisers, seeds and pesticides. In the brand marketing approach, the same information is provided by several marketers through different media and methods. In the virtual Markets, several people can join hands and provide best possible information in a most cost effective manner to the farmers. The rural market grab has already begun. Once the rural consumers get attached to these new forms of virtual Local Markets they are going to procure most of their requirements from the same source and sell their produce in the same Markets. This offers an interesting challenge for those companies that are selling in the rural market including the agri-input companies, farm equipment companies, FMCG and consumer durable manufacturers. The bottom of the value-chain pyramid indeed represents a huge gambit of opportunities. Here lies a fortune that is waiting to be explored

Cosmetology Essay -- essays research papers

Cosmetology Cosmetology is working with skin, hair and nails. Which includes things like hair styling, cutting, coloring, shampooing, manicures, waxing, facials, etc. "More than a half a million people work as cosmetologists." (Careers For Woman Without College Degrees 254) It is a great profession for people who would like to have a career in the beauty industry. It's a great career for a mother in a two income family or if you're just living on your own. This career is not only for woman, it is also great for men. The pay is not that bad, but usually wouldn't workout for a single mother with more than one kid, unless she owned her own business. A beginner will make between $12,000 and $13,000 a year. After you are more experienced you could make between $18,000 to $24,000 a year. There are not any benefits that are definate. When you find a salon to work at, you discuss benefits with the person who hires you, but if you own your own salon, you have no benifits, but you can decide your own vacations. As a cosmetologist you usually would work a full work day. Most people work 44 hours a week, but some work 48 hours or more. There are many ways to get schooling to be a cosmetologist. You could go to either a public or private vocational school, which some high schools offer. You could also go to a beauty school. You ...

Essay --

Brenda Fitzgerald Delatorre Lynda Peterson ENG 102 16 November 2013 Are Video Games Good for You? In today’s society, gaming has become a popular tool used by all generations, and research shows that the gaming industry has caused positive outcomes for those that utilize them. Gaming has been blamed for when situations occur, such as in-school violence, grades, lack of social relationships, and language. There are many people that play these games. These individuals are of all diversities. On the other hand, it has been researched and discovered that these games can help with autism, hand-eye coordination, and even problem solving skills. Research is constantly conducted to weigh the positive and negative aspects of the gaming world. Some schools refuse to allow students to use computers; however, some rely solely on computers. Some families do not even have technology in their homes. This is an individual choice that is made dependent on values, beliefs, and family make-up. One should not be judged just because of the games they play. That would be something tha t could be considered profiling. Some play for leisure, some play for peace of mind, some play for educational purposes. Everyone has their own reasoning. Video games are talked about in a derogatory fashion for many reasons. Some of those reasons include childhood obesity, decreased social interaction, increased violence, and lack of academic success. These topics, along with many others, are prime examples as to why some parents and teachers are not advocates for these games. When there are school shootings, there is most often mention of the student being a gamer. On another note, these games depict women in a negative form. These women are fully devel... ...it. In conclusion, there is really no right or wrong answer to this question. When you research it online, there are more results that lean toward the good in these games versus those which are negative. Can these games cause some individuals to just go mentally disturbed? Absolutely! Should we place one hundred percent blame on these games for the wrongdoings by any human being? Absolutely not! The gamer has choices, as anyone else in life. It is a matter of self-discipline, pride, and common sense. Gaming has been such a positive source to so many. As long as it is encouraged and used in the right mindset, society will be okay. http://www.huffingtonpost.com/2013/11/07/video-games-good-for-us_n_4164723.html http://www.businessinsider.com/heath-benefits-of-video-games-2013-9#a-driving-game-improved-memory-and-focus-in-older-adults-1 And the textbook

Lady Macbeth :: Literary Analysis, Shakespeare

The play Macbeth was written by Shakespeare in the early 1600's. There have been many papers and many different thoughts about the play. This paper, though, is over who is the stronger character, Macbeth or Lady Macbeth? Macbeth is the weaker character of the play. The play is about a nobleman of the King of Scotland, Macbeth, who is told by witches that he could possibly become king if he did a terrible deed. They also showed his right hand man, Banquo, a prediction as well. That his bloodline will lead to kings. The deed that Macbeth has to commit is to kill the king and take his place. Macbeth tells his wife, Lady Macbeth, about the prediction the witches and she continues to encourage him until he does kill the king and scared off the king's sons so he can become king himself. He becomes king and the witches that showed him being king came around again and showed Macbeth another prediction. The prediction showed that Banquo's family will become king and will lead to more kings. Macbeth decides to kill Banquo and his son but his son gets away. One of the sons of the now dead king returns with an army and attacks Macbeth at his own castle. Macduff, one of the many people affected by Macbeth's rise to power, engaged Macbeth during the attack and beheaded Macbeth in the end. After the battle, Malcolm, one of the sons of the slain king, took power of Scotland and the play ends. Macbeth, at the very beginning of the play, demonstrated just how weak of a character he is. He lets the three witches who meet him at the start of the play continue to speak there poisonous, twisted words "Stay, you imperfect speakers, tell me more..."(1.3, 70-71). He lets their words fester in the back of his mind until he goes mad with greed. He also shows his weakness by listening and believing the words of the witches, which he knows are not to be trusted "Your children shall be king..."(1.3, 86-88). He tells his wife about the witches predictions, who then continues to press upon him the need to fulfill his, at that time, "destiny". Macbeth finally succumbs to the nags of his wife "Prithee, peace! I dare do all..." (1.7, 45-47). Throughout the continuation of the play, Macbeth continues to show his weakness and lack of a spine.

General Overview Of Solid Waste Management Environmental Sciences Essay

As clarified in the introductory portion of this survey, Solid Waste Management is defined as the aggregation, transit, processing or intervention, recycling or disposal and eventually monitoring of waste stuffs. The term is normally related to the stuffs produced by assorted activities undertaken by worlds and is by and large carried out to cut down their negative effects on their wellness, environment and aesthetics. Waste direction is besides undertaken to retrieve resources for farther commercial or economic benefits. Waste direction can affect the managing of solid, liquid, gaseous or radioactive waste stuffs, and for which there are assorted methods and Fieldss of expertness for each type. As the topic of this research suggests, we will be concentrating on the direction of solid waste merely. Waste direction patterns differ for developed and developing states, for urban and rural countries, and for residential and industrial manufacturers. Management for non-hazardous residential and institutional waste in metropolitan countries around the universe, is normally the duty of the local authorities governments, while direction for non-hazardous commercial and industrial waste is normally the premier duty of the manufacturer. Waste is an ineluctable byproduct of most human activity. Economic development and lifting life criterions in the Asiatic and Pacific Region have led to an addition in the measure and complexness of generated waste, while industrial variegation and the proviso of expanded health-care installations have added significant measures of industrial risky waste and biomedical waste into the waste watercourse which will potentially hold terrible environmental and human wellness effects. In the undermentioned paragraphs, we will be discoursing the coevals and types of turning volume of solid waste, which poses formidable challenges to the universe.TYPES OF WASTE & A ; THEIR DIFFERENTIATIONGENERATION AND CHARACTERISTICSA clear grasp of the measures and features of the waste being generated is a cardinal constituent in the development of strong and cost-efficient solid waste direction schemes. In some of the more developed states, the quantification and word picture of waste signifiers the foot ing for direction and intercession, while in the underdeveloped universe small precedence is given to the systematic surveying of waste coevals and direction and future tendencies of waste coevals are ill understood. Although there is a deficiency of comprehensive or consistent information, at the state degree, some wide tendencies and common elements are evident while discoursing the coevals and types of solid waste. In general, the developed states generate much higher measures of waste per capita compared to the developing states of the part. However, in certain fortunes the direction of even little measures of waste poses a important challenge. For illustration, in the little islands of the South Pacific sub part, little populations and modest economic activity have ensured that comparatively low measures of waste are generated. However, many of these states, peculiarly little states such as Kiribati, Tuvalu and the Marshall Islands, face considerable waste direction challenges due to their little land countries and attendant deficiency of disposal options. Throughout the universe, the chief beginnings of solid waste are residential families and the agricultural, commercial, building, industrial and institutional sectors. For the intents of this survey, these beginnings are defined as giving rise to four major classs of waste: municipal solid waste, industrial waste, agricultural waste, hospital waste and risky waste. Each of these waste types is examined individually below.Municipal Solid WasteMunicipal solid waste ( MSW ) is generated from families, offices, hotels, stores, schools and such other establishments. The major constituents are nutrient waste, paper, plastic, shreds, metal and glass. Although destruction and building dust is frequently included in gathered waste, as are besides little measures of risky waste, such as electric visible radiation bulbs, batteries, automotive parts and discarded medical specialties and chemicals. Coevals rates for MSW vary from metropolis to metropolis and from season to season and have a strong correlativity with degrees of economic development and activity. High-income states ( such as Australia, Japan, Hong Kong, China, Republic of Korea, and Singapore ) produce between 1.1 and 5.0 kg/capita/ twenty-four hours ; middle-income states ( such as Indonesia, Malaysia and Thailand ) generate between 0.52 and 1.0 kg/capita/day, whilst low-income states ( such as Bangladesh, India, Viet Nam, Pakistan and Myanmar ) have coevals rates of between 0.45 and 0.89 kg/capita/ twenty-four hours. Taken as a whole, the Asian and Pacific Region presently produces some 1.5 million dozenss of MSW each twenty-four hours and this is expected to more than double by 2025 ( World Bank, 1999 ) . The sum of human fecal matters in the MSW is important in chunky countries of many Asiatic and Pacific metropoliss where â€Å" wrap and throw † sanitation is practiced or bucket latrines are emptied into waste containers. The latter is common in many metropoliss ( such as Calcutta, Dhaka and Hanoi ) of the part where there are minimum or uneffective sewage systems.Industrial Solid WasteIndustrial solid waste in the Asiatic and Pacific Region, as elsewhere, encompasses a broad scope of stuffs of changing environmental toxicity. Typically this scope would include paper, packaging stuffs, waste from nutrient processing, oils, dissolvers, rosins, pigments and sludge, glass, ceramics, rocks, metals, plastics, gum elastic, leather, wood, fabric, straw and abradants. As with municipal solid waste, due to the absence of a regularly up-dated and systematic database on industrial solid waste, the exact rates of coevals are mostly unknown. Industrial solid waste coevals varies, non merely between states at different phases of development but besides between developing states. In People ‘s Republic of China, for illustration, the coevals ratio of municipal to industrial solid waste is one to three. In Bangladesh, Sri Lanka and Pakistan, nevertheless, this ratio is much lower. In high-income, developed states, such as Australia and Japan, the ratio is one to eight. However, based on an mean ratio for the Asian and Pacific part, the industrial solid waste coevals is tantamount to 1,900 million dozenss per annum. This sum is expected to increase well and at the current growing rates, it is estimated that it will duplicate in less than 20 old ages. As the bing industrial solid waste aggregation, processing and disposal systems of many states are gro ssly unequal ; such incremental growing will present really serious challenges.Agricultural Waste and ResiduesExpanding agricultural production has of course resulted in increased measures of farm animal waste, agricultural harvest residues and agro-industrial byproducts. Among the states in the Asiatic and Pacific Region, People ‘s Republic of China produces the largest measures of agribusiness waste and harvest residues followed by India. In People ‘s Republic of China, some 587 million dozenss of residues are generated yearly from the production of rice, maize and wheat entirely. In Pakistan, approximately 56.22 million dozenss of different harvest residues are generated yearly, of which 12.46 million dozenss originate from cotton, 2.90 million dozenss from corn, 12.87 million dozenss from sugar cane, 8.16 million dozenss from rice and 19.83 million dozenss from wheat. In add-on, Pakistan produces other wastes amounting to some 28 million dozenss of which 58 % are car nal waste, 40 % is sugarcane bagasse and the staying 2 % comprises a mix of jute, mustard chaffs, benne sticks, Castor seed chaffs, sunflower chaffs and baccy chaffs ( ESCAP 1997 ) .Hospital/ Hazardous WasteHospital waste is generated during the diagnosing, intervention, or immunisation of human existences or animate beings or in research activities in these Fieldss or in the production or testing of biological stuffs. It may include wastes like solid waste, disposables, anatomical waste, civilizations, discarded medical specialties and chemical wastes. These are in the signifier of disposable panpipes, swabs, patchs, organic structure fluids and human body waste. This waste is extremely infective and can be a serious menace to human wellness if non managed in a scientific and discriminate mode. It has been approximately estimated that of the 4 kilogram of waste generated in a infirmary at least 1 kilograms would be infected. In Punjab, Pakistan, 75 dozenss of clinical waste is produced daily. The rate of coevals per bed per twenty-four hours is 1.8 kilogram. There are 35 infirmaries in Lahore, which generate 6 dozenss of clinical waste daily. Most risky waste is the byproduct of a wide spectrum of industrial, agricultural and fabrication procedures, atomic constitutions, infirmaries and health-care installations. Chiefly, high-volume generators of industrial risky waste are the chemical, petrochemical, crude oil, metals, wood intervention, mush and paper, leather, fabrics and energy production workss ( coal-burning and atomic power workss and crude oil production workss ) . The chief types of risky waste generated in the Asiatic and Pacific Region, include waste dissolvers, Cl bearing waste and pesticideorganophosphate-herbicide-urea-fungicide bearing waste. In peculiar, dissolvers are extensively used and, as a effect, big measures of waste dissolvers are produced.Table: Beginnings of solid wastes, typical waste generators and types of solid waste generated( Adapted from Pakistan State of the Environment Report 2005, bill of exchange, p. 113 )METHODS OF DISPOSAL OF SOLID WASTEThere are a assortment of ways in which solid waste can be disposed off. Following are some of the methods of solid waste disposal.Figure: The Solid Waste Management HierarchyBeginning: Waste Hierarchy: Who ‘s on Top in the Game of Trash? By Raquel Fagan1. LandfillA landfill, besides called a shit or a rubbish shit is a site for the concluding disposal of waste stuffs by burial and is the oldest and most widespread signifier of waste intervention. Historically, landfills have been the most common methods of organized waste disposal and remain so in many topographic points around the universe. Landfills may include both the waste disposal sites around metropoliss ( where a manufacturer of waste carries out their ain waste disposal at the topographic point of production ) and every bit good as sites used by many manufacturers. Many landfills are besides used for other waste direction intents, such as the impermanent storage, consolidation and transportation, or processing of waste stuff ( screening, intervention, or recycling ) . Disposing of waste in a landfill involves the burial of waste and they are frequently established or located in abandoned or fresh big ditches, mining nothingnesss or tunnel cavities. A decently designed and well-managed landfill can be a hygienic and comparatively cheap method of disposing of waste stuffs. Older or ill designed and managed landfills can make a figure of unfavourable environmental impacts such as wind-blown litter, attractive force of plagues, and coevals of liquid leachate. Another common by-product of landfills is gas ( largely composed of methane and C dioxide ) , which is produced when organic waste interruptions down anaerobically. This gas can make stench jobs, kill surface works life, and is a nursery gas.Figure: A Landfill in ActionBeginning: RE3.org ( Posters ) , Reduce, Reuse, RecycleThe design features of a modern landfill should include steps to incorporate leachate such as a dirt or plastic liner stuff. Deposited waste is usually compressed to increase i ts denseness and stableness, and is covered to forestall pulling plagues ( such as mice or rats ) . Many landfills besides have gas extraction systems fixed to take the gas produced in the waste. Gas is so pumped out of the landfill utilizing pierced pipes and flared off or fire in a gas engine to bring forth electricity.2. IncinerationIncineration is another waste disposal method which involves the combustion of waste stuff. Incineration and similar other high temperature waste intervention systems are sometimes described as â€Å" thermic intervention † methods. Incinerators convert waste stuffs into heat, gas, steam, and ash. Incineration is undertaken both on a private graduated table by persons and on a big graduated table by industries. It is used to dispose of all types of solid, liquid and gaseous waste. It is recognized as rather a utile method of disposing of certain risky waste stuffs ( such as biological medical waste ) . Incineration can be a controversial method of waste disposal, due to issues such as emanation of gaseous pollutants. Incineration is common in states such as Japan where land is non openly available, as these installations by and large do non necessitate as much country as landfills. Waste-to-energy ( WtE ) or energy-from-waste ( EfW ) are wide footings for installations that burn waste in a furnace or boiler to bring forth heat, steam and/or electricity. Combustion in an incinerator is non ever perfect and there have been concerns about micro-pollutants in gaseous emanations from incinerator tonss. Particular concern has focused on some really relentless organics such as dioxins, furans, PAHs ( poly aromatic hydrocarbons ) that may be created within the incinerator and afterwards in the incinerator plume, which may hold serious environmental effects in the country instantly around the incinerator. On the other manus, this method or the more benign anaerobiotic digestion produces heat that can be used as energy.Figure: Basic layout of a province of the art municipal solid waste incineration worksBe ginning: vonRoll Inova: Grate burning systems. Zurich.3. CompostingCompost is an organic stuff which is a combination of decomposed workss and carnal stuffs and other organic stuffs that are being decomposed mostly through aerophilic decomposition into a rich black dirt. The procedure of composting is simple and practiced in private by persons in their places, agriculturally by husbandmans on their lands and industrially by industries and metropoliss. Compost dirt is really rich and is used for many intents. A few of the topographic points that it is used are in gardens, landscape gardening, gardening and agribusiness. The compost of dirt itself is good for the land in many ways, including as dirt conditioner, as fertiliser to add critical humus or humic acids, and as a natural pesticide. In ecosystems, compost dirt is utile for eroding control, land and watercourse renewal, wetland building and as landfill screen. As concern about landfill infinite additions, world-wide involvement in recycling by agencies of composting is turning, since it is a procedure for change overing analyzable organic stuffs into utile stable merchandises.4. Plasma GasificationPlasma is a extremely electrically charged gas. An illustration in nature is lightning, capable of bring forthing temperatures transcending 12,600A A °F ( 6,980A A °C ) . A gasifier vas utilizes proprietary plasma torches runing at +10,000A A °F ( 5,540A A °C ) ( the surface temperature of the Sun ) in order to make a gasification zone of up to 3,000A A °F ( 1,650A A °C ) to change over solid or liquid wastes into a syngas ( Alliance Federated Energy, hypertext transfer protocol: //www.afeservices.com/tech_what.php ) . Syngas ( from synthesis gas ) is the name given to a gas mixture that contains changing sums of C monoxide and H. When municipal solid waste is subjected to this utmost heat within the vas, the waste ‘s molecular bonds break down into basic constituents. The procedure therefore consequences in riddance of waste and risky stuffs. Plasma gasification offers states new chances for waste disposal, and more significantly for renewable power coevals in an environmentally sustainable mode.THE MODEL FOR INTEGRATED SWMThe Model for the Integrated Solid Waste Management has been presented by research workers, Joe E. Heimlich, Kerry L. Hughes and Ann D. Christy at the Ohio State University, USA, as portion of its Community Development Initiative.Figure: The Integrated SWM ModelBeginning: Community Development Initiative, Ohio State University, USAThe scheme behind the development of this theoretical account is to place the degree or degrees at which the highest values of single and corporate stuffs can be recovered. No individual solution wholly answers the inquiry of what to make with our waste. Every community or part has its ain alone profile of solid waste. The composing of solid waste besides varies, depending on diverse variables such as urbanisation, commercial endeavors, fabrication and service sector activities. Similarly the attitudes of people in different parts of any state vary sing waste direction patterns. This is frequently referred to as Waste Management Ethics and includes the recycling ethic and litter moral principle of a community as subcategories. Community diverseness and waste diverseness are the two chief grounds why no individual method of waste disposal has been accepted as the best method. However, all communities besides have the same options to blow disposal as good. For this ground, the Integrated Waste Management starts with decrease ( utilizing less ) and recycling more, thereby salvaging stuff production, resource cost and energy. At the underside of the list, lies the Landfill, which is the ultimate method of Waste Disposal around the universe.THE THREE R ‘SREDUCE: Conserving resources and environment by cut downing the measure of waste that is produced. Reducing the waste coevals is the most desirable waste direction method as it does off with the demand to manage, conveyance, recycle, or disposal of waste in the first topographic point. REUSE: Reconditioning unwanted manufactured merchandises. Largely carried out by scavengers in developing states. It fundamentally means utilizing a merchandise more than one time, either for the same intent or for a different 1. For illustration, utilizing lasting java mugs, towels, serviettes, replenishing bottles etc. RECYCLE: Recovering and recycling stuffs by assorted interventions. Mostly paper and Sns. It includes recycling of organic wastes to do new or similar merchandises but excludes recovery of energy from waste stuffs